In a surprising move, Samsung recently unveiled its answer to the revolutionary ChatGPT with Gauss, a generative AI model. But the surprises didn’t end there. Shortly after the announcement, Samsung teased the arrival of Galaxy AI, a development poised to bring a transformative AI experience to the world of mobile devices.


Although the specifics of Galaxy AI are still shrouded in mystery, one thing is certain—it’s being hailed as a groundbreaking “AI experience.” Samsung is positioning it as a unique amalgamation of on-device and cloud-based AI, the result of their open collaborations with industry leaders who share their vision.

While the exact lineup of devices that will incorporate Galaxy AI remains undisclosed, the new technology is expected to debut early next year. Whether it’s the forthcoming Samsung Galaxy S24, anticipated to hit the market in early 2024, or other members of the Galaxy family, this innovative feature is on the horizon, sparking the curiosity of tech enthusiasts worldwide. However, Samsung has refrained from offering a detailed response to queries about Galaxy AI, leaving us with much to ponder.

For years, smartphones have been harnessing AI to enhance image quality, capture stunning low-light photographs, and interact with voice assistants. However, these AI capabilities have predominantly relied on cloud-based services. These services involve sending user requests to remote server farms running generative AI and language learning models. The dependence on the cloud has come with its share of limitations.

Qualcomm, a leading player in the mobile chip market, has been a vocal advocate for on-device generative AI. The on-device approach, it claims, offers several advantages over the cloud-based alternative. By processing AI computations directly on the device, user data can be kept private and AI responses can be tailored to individual behavior and preferences. For instance, the AI can suggest restaurants based on a user’s frequent choices. On-device AI is also capable of functioning without a cell signal, and since it operates on the device’s battery, it doesn’t contribute to data center emissions, aligning with the global push for sustainability.

Samsung’s entry into the arena of on-device generative AI marks a significant shift in the smartphone industry. They join the likes of Qualcomm and MediaTek in championing on-device AI, signaling that 2024 could be the year when AI tools and virtual assistants reshape the smartphone landscape. The full extent of this transformation, however, hinges on the implementation of this technology within the mobile industry and its immediate impact on consumers. Will it be as revolutionary as 5G, or will it take years to manifest its potential in our everyday smartphone experiences?

Galaxy AI’s exact impact on the user experience with Galaxy mobile devices remains ambiguous. While Samsung has remained tight-lipped, they did provide a glimpse of what to expect. One noteworthy feature, “AI Live Translate Call,” will empower users of the “latest Galaxy AI phone” to leverage Galaxy AI for real-time audio and text translation. The remarkable part? This feature will exclusively rely on on-device AI, ensuring that your conversations and translations stay confined to your device, safeguarding your privacy.

In a statement that has the tech world buzzing with excitement, Wonjoon Choi, head of research and development for Mobile eXperience Business at Samsung, declared, “Galaxy AI is our most comprehensive intelligence offering to date, and it will change how we think about our phones forever.” The promise of transformation is alluring, but the actual mechanics of Galaxy AI’s on-device experience remain a well-guarded secret.

The recent announcement of Samsung’s Exynos 2400 chip for premium phones adds another layer to the intrigue. This chip not only promises on-device AI but also brings various other enhancements to the table. However, it’s important to note that Samsung doesn’t exclusively use Exynos chips in its phones, often opting for Qualcomm’s Snapdragon silicon. In fact, Qualcomm recently unveiled its Snapdragon 8 Gen 3 chip, boasting on-device AI capabilities designed for premium phones. The question of which chips will be paired with Galaxy AI in Samsung’s upcoming devices remains unanswered.

In conclusion, Samsung’s Galaxy AI is an exciting development in the world of mobile technology. While the details are sparse, the tantalizing prospect of on-device generative AI and its potential to revolutionize the way we use our smartphones has captured the industry’s attention. As 2024 approaches, all eyes are on how this new technology will be implemented and whether it will live up to the hype, potentially becoming a game-changer for mobile devices. The journey to this future is shrouded in mystery, but one thing is certain: the world of smartphones is on the cusp of a groundbreaking transformation.

Also Read: 5 Curious Reasons Why Chatbots Are the Future

By Manjeet

Share via
Copy link